Effects of the naira devaluation and spike in
foreign exchange (forex) are currently biting hard in shops in Dubai, the
United Arab Emirates, (UAE), the favourite shopping centre for many Nigerians
and other nationals around the world.The popular Dubai Mall, in the heart of the city,
recounted that patronage from high-spending Nigerians had dropped in the last
couple of months.
A visit to the mall at the weekend showed that some
shops are currently selling at 20 to 50 per cent discounts. Some are, however,
worried that their offers are still not drawing the Nigerian customers as it
used to in the past.
The development, it was learnt is for reasons not
unconnected with the economic recession, weakening of the Naira against the
dollar, and worst still, the inability of bulk and luxury goods traders to
access dollars at interbank market rate.
For instance, ALDO store in the Dubai Mall,
currently sells shoes, bags, jewellery, wrist watches among others at 20 to 40
per cent discount. But to the surprise of an attendant, Aisha, a Pakistani,
“some of our customers are still not coming.”
She said: “There are sales here every day but
Nigerians are not coming around. We love Nigerians. They buy plenty from here
during promo sales. In one week of promo sales, we would have finished the old
stock. But this time, we have not seen them. Please, tell them to come.”
The Guardian learnt that the landing cost of some
luxury goods like bags, shoes, jewellery (from the Souk), fabrics, perfumes,
cosmetics and electronics have more than doubled in prices since the Central
Bank of Nigeria’s (CBN) flexible foreign exchange policy was introduced in
June.
For instance, a simple sandal at ALDO, after 30 per
cent discount, costs 171Dirhams (DH), that is, $46 or N20, 700. Same item at
Deira open market was priced for 100DH ($27.4 or N12,329). Similarly, a simple
male adult canvass was offered at 40 per cent discount for 147DH, $40 or
N18,123., while a female hand bag sells for 260DH $71 or N31,950 at the mall.
A Nigerian, Eniola Bakare, in company of her
husband, was seen touring the Dubai Mall. Bakare told The Guardian that it is
almost “senseless” to buy anything from the shop and think of selling same in
Nigeria at this time.She said: “These are goods I used to buy from Dubai,
United Kingdom and China. But I dare not try them now. The prices, when convert
to Naira are just beyond what the rich will accept from you. It is not that
they increased the prices in Dubai, but our own currency is the problem. It is
weak and almost useless for this trade.”
The couple left the mall empty handed after about
three hours of window shopping.Bakare said: “All we are left with in Dubai is
the wonderful experience on the Emirates Airplane, site-seeing of skyscrapers,
visit to Burj Khalifa, and dune drive in the desert, tour IMG World of
Adventure and return to Lagos with nothing; so sad.”
According to reports, the bilateral trade volume
between Nigeria and UAE was in the neighbourhood of $1 billion in the first
quarter of 2015. But the volume had dropped significantly by at least $100
million as at second quarter of this year.
Dubai attracts 13.2 million visitors yearly, of which
over 300,000 are Nigerians out of the 500,000 from Africa. While 60 per cent of
the Nigerian visitors were holiday makers, about 30 per cent are for business.
The rest are for education and healthcare and a host of others.
But the recession has cut the number of Nigerian
visitors has decreased by one-third in the last couple of months.Despite the
recession and associated challenges including dollar scarcity, there are some
Nigerians that would still buy from Dubai by all means.
One of these few lot is a popular Nollywood actress,
who also owns a beauty shop in Lagos. Two days of queuing at Travelex outlet at
the Murtala Muhammed International Airport (MMIA), Lagos, could only earn her
$4000. Compared to the black market, the outlet offers dollar at about the interbank
rate (N380 to $1).
The actress told The Guardian that it was becoming
more difficult to get dollars for use overseas. “I needed to shop for some
beauty creams in Dubai, United States and China, ahead of the festive season
but the dollar is just not there. The maximum offered at Travelex is $2000 a
day. That is why I delayed my flight till the following day. It is useless to
travel without the needed currency,” she said, preferring to remain anonymous.
Guardian
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